Wincor Nixdorf’s PC/E Direct Marketing application is an add-on product to the ProCash ATM service. This allows our customers to accurately communicate to their target market via ATMs through:
- Personalised messages
- Customised settings
- Value-added information
PC/E Direct Marketing can supply the customer response to your Customer Relationship Management (CRM) system or other component – for follow-up, fulfillment, actions and reporting.
Flexible media channels
PC/E Direct Marketing can control your multi-channel advertising content from a centralised point across Internet banking, teller operations, mobile platforms and services.
PC/E Direct Marketing can be used to create and distribute campaigns, manage when and where a campaign will run, and collect and process user data.
This solution can also be used to drive advertising screens within bank branches - eliminating the need and cost for a second product.