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Direct Marketing

Wincor Nixdorf’s PC/E Direct Marketing application is an add-on product to the ProCash ATM service. This allows our customers to accurately communicate to their target market via ATMs through:

  • Personalised messages
  • Customised settings
  • Advertising
  • Surveys
  • Value-added information

CRM follow-up

PC/E Direct Marketing can supply the customer response to your Customer Relationship Management (CRM) system or other component – for follow-up, fulfillment, actions and reporting.

Flexible media channels

PC/E Direct Marketing can control your multi-channel advertising content from a centralised point across Internet banking, teller operations, mobile platforms and services.

PC/E Direct Marketing can be used to create and distribute campaigns, manage when and where a campaign will run, and collect and process user data.

This solution can also be used to drive advertising screens within bank branches - eliminating the need and cost for a second product.

Contact us for more info